{"id":7423,"date":"2017-11-29T14:47:58","date_gmt":"2017-11-29T18:47:58","guid":{"rendered":"https:\/\/immigrantquebec.com\/?p=7423"},"modified":"2022-03-11T14:49:51","modified_gmt":"2022-03-11T18:49:51","slug":"comprendre-le-marche-de-la-franchise-au-quebec","status":"publish","type":"post","link":"https:\/\/immigrantquebec.com\/fr\/conseils-d-experts\/comprendre-le-marche-de-la-franchise-au-quebec\/","title":{"rendered":"Comprendre le march\u00e9 de la franchise au Qu\u00e9bec"},"content":{"rendered":"<p>Nous entendons souvent parler de la franchise. Mais dans les faits, qu\u2019est-ce que cette industrie signifie-t-elle pour le march\u00e9 qu\u00e9b\u00e9cois? Nous avons d\u00e9cortiqu\u00e9 quelques donn\u00e9es pour vous.<\/p>\n<p>Selon les chiffres recueillis aupr\u00e8s du Conseil qu\u00e9b\u00e9cois de la franchise (CQF), il a \u00e9t\u00e9 estim\u00e9 qu\u2019en 2017, la franchise au Qu\u00e9bec allait g\u00e9n\u00e9rer un chiffre d\u2019affaires de 25.8 G$, contre 22.5 G$ en 2014, pour un poids relatif de 7.5 % du produit int\u00e9rieur brut (PIB) de la province.<\/p>\n<p>Il existe pr\u00e9sentement pr\u00e8s de 500 franchiseurs ou enseignes diff\u00e9rentes ayant au moins un point de vente au Qu\u00e9bec. Et m\u00eame si nous avons assist\u00e9 \u00e0 la disparition de 22 banni\u00e8res, <a href=\"http:\/\/cqf.ca\/nouvelles\/etude-poids-relatif-de-franchise-leconomie-quebecoise-mise-a-jour-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">93 nouvelles ont \u00e9t\u00e9 cr\u00e9\u00e9es<\/a>.<\/p>\n<p><strong>Et les franchis\u00e9s dans tout \u00e7a?\u00a0<\/strong><\/p>\n<p>Toujours selon le CQF, il y aurait actuellement 12 139 points de vente au Qu\u00e9bec dont 66 % seraient g\u00e9r\u00e9s par des franchis\u00e9s, les 34 % \u00e9tant g\u00e9r\u00e9s directement par les franchiseurs sous le mod\u00e8le corporatif. Le nombre de commerces aurait connu une augmentation nette de 1 566 comparativement \u00e0 2014.<\/p>\n<p>Les emplois? Plus de 200 000 d&rsquo;entre eux ont \u00e9t\u00e9 r\u00e9pertori\u00e9s, contre 187 881 en 2014 : une croissance de 6.6 % sur 36 mois.<\/p>\n<p><strong>L\u2019industrie de la franchise en croissance<\/strong><\/p>\n<p>Ces donn\u00e9es d\u00e9montrent \u00e0 quel point l\u2019industrie de la franchise au Qu\u00e9bec est sur une belle lanc\u00e9e. En outre, nombreuses sont les nouvelles banni\u00e8res qui \u00e9mergent, dans tous les secteurs d\u2019activit\u00e9s. Au Qu\u00e9bec, une grande majorit\u00e9 de franchises disponibles rel\u00e8vent des domaines de la restauration, de la pharmacie, de la concession automobile ou de l&rsquo;\u00e9picerie. Toutefois, on observe que de plus en plus de franchises \u00e9mergent d\u2019autres secteurs, ce qui rend le march\u00e9 dynamique et attrayant. Il s\u2019agit parfois d\u2019enseignes venues d&rsquo;autres provinces ou \u00e9trang\u00e8res, mais on d\u00e9nombre aussi parmi elles un nombre croissant d&rsquo;initiatives et concepts qu\u00e9b\u00e9cois.<\/p>\n<p><strong>Tendance vers le multifranchisage<\/strong><\/p>\n<p>De plus, alors que les banni\u00e8res innovent, les fa\u00e7ons de faire changent \u00e9galement. Autrefois, les franchiseurs recrutaient majoritairement des op\u00e9rateurs et tr\u00e8s peu d\u2019entrepreneurs. Aujourd\u2019hui, ils choisissent des franchis\u00e9s qui d\u00e9montrent un certain degr\u00e9 d\u2019entrepreneuriat (lire aussi <a href=\"http:\/\/cqf.ca\/nouvelles\/etre-ne-etre-vrai-entrepreneur\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00catre ou ne pas \u00eatre\u2026 un vrai entrepreneur?<\/a>) On assiste ainsi \u00e0 la transformation du portrait du franchis\u00e9 type : les nouvelles banni\u00e8res exigent g\u00e9n\u00e9ralement un solide profil entrepreneurial, tandis que les r\u00e9seaux de franchises dont la strat\u00e9gie de d\u00e9veloppement repose sur le multifranchisage choisissent leurs franchis\u00e9s en fonction de crit\u00e8res particuliers.<\/p>\n<p>Pour r\u00e9ussir dans l\u2019aventure qu\u2019est le franchisage, il importe donc de choisir la franchise qui convient le mieux \u00e0 votre personnalit\u00e9, vos comp\u00e9tences, etc. Pour vous aider dans votre r\u00e9flexion, vous pouvez cr\u00e9er votre profil sur la plateforme Web <a href=\"https:\/\/flagfranchise.com\/fr-ca\/franchises\/\" target=\"_blank\" rel=\"noopener noreferrer\">FlagFranchise<\/a>. Et c\u2019est gratuit!<\/p>\n<p>Parce que la franchise au Qu\u00e9bec, c\u2019est beaucoup plus que des chiffres&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous entendons souvent parler de la franchise. Mais dans les faits, qu\u2019est-ce que cette industrie signifie-t-elle pour le march\u00e9 qu\u00e9b\u00e9cois? Nous avons d\u00e9cortiqu\u00e9 quelques donn\u00e9es pour vous. Selon les chiffres recueillis aupr\u00e8s du Conseil qu\u00e9b\u00e9cois de la franchise (CQF), il a \u00e9t\u00e9 estim\u00e9 qu\u2019en 2017, la franchise au Qu\u00e9bec allait g\u00e9n\u00e9rer un chiffre d\u2019affaires de [&hellip;]<\/p>\n","protected":false},"author":3527,"featured_media":7424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":["post-7423","post","type-post","status-publish","format-standard","has-post-thumbnail","category-conseils-d-experts","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprendre le march\u00e9 de la franchise au Qu\u00e9bec - Immigrant Qu\u00e9bec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/immigrantquebec.com\/fr\/conseils-d-experts\/comprendre-le-marche-de-la-franchise-au-quebec\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprendre le march\u00e9 de la franchise au Qu\u00e9bec - Immigrant Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"Nous entendons souvent parler de la franchise. Mais dans les faits, qu\u2019est-ce que cette industrie signifie-t-elle pour le march\u00e9 qu\u00e9b\u00e9cois? Nous avons d\u00e9cortiqu\u00e9 quelques donn\u00e9es pour vous. Selon les chiffres recueillis aupr\u00e8s du Conseil qu\u00e9b\u00e9cois de la franchise (CQF), il a \u00e9t\u00e9 estim\u00e9 qu\u2019en 2017, la franchise au Qu\u00e9bec allait g\u00e9n\u00e9rer un chiffre d\u2019affaires de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/immigrantquebec.com\/fr\/conseils-d-experts\/comprendre-le-marche-de-la-franchise-au-quebec\/\" \/>\n<meta property=\"og:site_name\" content=\"Immigrant Qu\u00e9bec\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/immigrantquebec\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-29T18:47:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T18:49:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/immigrantquebec.com\/fr\/wp-content\/uploads\/2022\/01\/00f4ebbd-d2a2-4e35-9e3f-49048538640a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FlagFranchise\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FlagFranchise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/conseils-d-experts\\\/comprendre-le-marche-de-la-franchise-au-quebec\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/conseils-d-experts\\\/comprendre-le-marche-de-la-franchise-au-quebec\\\/\"},\"author\":{\"name\":\"FlagFranchise\",\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/#\\\/schema\\\/person\\\/fe06742c17652972f6fe9f2b4951946b\"},\"headline\":\"Comprendre le march\u00e9 de la franchise au Qu\u00e9bec\",\"datePublished\":\"2017-11-29T18:47:58+00:00\",\"dateModified\":\"2022-03-11T18:49:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/conseils-d-experts\\\/comprendre-le-marche-de-la-franchise-au-quebec\\\/\"},\"wordCount\":502,\"publisher\":{\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/conseils-d-experts\\\/comprendre-le-marche-de-la-franchise-au-quebec\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/00f4ebbd-d2a2-4e35-9e3f-49048538640a.jpg\",\"articleSection\":[\"Conseils d'experts\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/conseils-d-experts\\\/comprendre-le-marche-de-la-franchise-au-quebec\\\/\",\"url\":\"https:\\\/\\\/immigrantquebec.com\\\/fr\\\/conseils-d-experts\\\/comprendre-le-marche-de-la-franchise-au-quebec\\\/\",\"name\":\"Comprendre le march\u00e9 de la franchise au Qu\u00e9bec - 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